Stop winging it.
Start closing.
The 7-step sales system Tanya J. Samuel used to close at 89% across 20+ years of MedTech, SaaS and corporate sales. Now teachable. Now yours.
The problem
You don't have a closing problem. You have a system problem.
- You know your product is excellent — but conversations stall at "let me think about it."
- You drop your price the second someone hesitates. You hate doing it. You do it anyway.
- You wing every pitch. No two sound the same. Some land. Most don't.
- Objections rattle you. You rehearse them later, in the shower, with the perfect comeback.
- You know there's a SYSTEM somewhere. You're tired of guessing.
The system
Seven steps. One conversation at a time. Repeatable.
The 7 Steps to Selling Strategy™ is the exact framework Tanya has used in boardrooms, pitch rooms and discovery calls across three continents — distilled into a course you can complete in a weekend and apply on Monday.
- Mindset → Research → Rapport → Discovery
- Presenting → Objections → Closing with Integrity
- Plus a Bonus 90-Day Sales Transformation Plan
"Selling is a transfer of confidence. People don't buy products. They buy certainty. Your job in every conversation is to be so certain that certainty transfers."
Inside the course
Seven modules. Thirty lessons. Zero fluff.
Mindset Mastery
The Foundation of Successful Selling
The inner work nobody else is teaching — and the reason most sales training doesn't stick. Inside this module: the shift that separates the people who close from the people who almost close.
Research & Preparation
Know More Than They Do
Most sales are won — or lost — before the call ever begins. This is the prep work that gives you the upper hand without ever showing it.
Building Rapport & Trust
People Buy from People They Trust
You can have the best offer in the room and still lose the deal. This module is about the human layer most salespeople fumble — and how to make it your edge.
Discovery & Needs Analysis
Ask Better Questions. Close More Deals.
The call where most deals are quietly won or lost — and where most sellers rush. The questioning approach that lets buyers convince themselves.
Presenting Your Solution
Make Them Feel Like It Was Made for Them
How to deliver your offer in a way that feels less like a pitch and more like a foregone conclusion. The structure, the language, the moments that move buyers from interested to inevitable.
Handling Objections
Turn Every "But…" Into a Buying Signal
What if every objection was actually an invitation? This module changes how you hear pushback — and gives you the language to turn it into a yes.
Closing With Integrity
Seal the Deal Without Pressure or Manipulation
The close isn't a trick. It's the natural conclusion of a well-run conversation. Inside — the closes that feel like the obvious next step, and the system that turns one yes into many.
By the end of the course
You won't sound like a salesperson. You'll sound inevitable.
Documented close rates of 60%+ within 90 days
Confidence to hold your price without flinching
A repeatable 15-minute pre-call prep that wins deals
Word-for-word scripts for the 5 toughest objections
What students say
Real numbers. Real conversations.
"I closed three £15k deals in my first fortnight after Module 4. The discovery framework alone is worth ten times the price."
"I've done every sales course on the internet. This is the only one I actually finished — and the only one that changed my numbers."
"Tanya doesn't teach 'sales tricks.' She teaches you how to stand in your worth. My conversion rate went from 22% to 64%."
Choose your level
Three ways in. One outcome.
- All 7 modules + Bonus 90-day plan
- 30+ lessons, 50+ downloadable resources
- Quizzes + Final Assessment
- Certificate of Completion
- Lifetime access to updates
- Everything in Self-Paced
- 12 weekly group coaching calls with Tanya
- Live deal review and role-play
- Private community access
- Replay vault for all calls
- Everything in Group Coaching
- 6 private 1:1 sessions with Tanya
- Bespoke pitch + objection scripts
- Voxer access between sessions
- Priority support
14-day satisfaction guarantee · Pay in 3 with Klarna · GBP, USD, EUR accepted
Beyond the course
Want Tanya in your corner? Here's how.
Premium 1:1 services for founders raising capital, leaders rebuilding their sales engine, and teams who need more than a course.
1:1 Sales Coaching with Tanya
Your sales conversations, dissected and rebuilt — together.
Six private 90-minute sessions where we work on your live deals. Bring real pipeline, real objections, real prospects. Walk away with bespoke scripts and a close rate that compounds.
Pitch Deck Review
Your deck through the eyes of an investor — before they see it.
Send your deck. Receive a recorded teardown, a written critique, and a re-ordered structure that opens doors. From someone who has sat on both sides of the table.
Investor Readiness Audit
Stop pitching too early. Get raise-ready first.
A complete diagnostic across the nine dimensions investors actually evaluate. Built from two decades inside MedTech, SaaS and corporate raises. We won't let you walk into a pitch underprepared.
Business Plan Review
Bring your plan. Leave with a strategy.
A senior, no-nonsense review of your business plan or strategy document. Where it's strong, where it's vague, where it'll quietly lose you money.
Sales VIP Day
One day. Your entire sales engine, rebuilt.
An intensive one-day immersion. We rebuild your pitch, your discovery, your objection scripts and your follow-up. You leave with a complete playbook your team can run on Monday.
Sales Team Training
Train your team to sell like you wish they could.
On-site or virtual sales training built for your team and your offer. The 7 Steps framework, adapted to your sector, with role-play, scripts, and a measurable conversion-rate target.
Executive Sales Mentoring
A senior thinking partner — in your corner, every month.
A monthly retainer for founders and senior leaders who need a calm, experienced voice across every major deal, hire and pricing decision.
Founder Portfolio Review
Multiple businesses? Let's look at the whole estate.
If you run more than one venture, this is a strategic review across the whole portfolio — where to invest, where to consolidate, where the next million is hiding.
Common questions
FAQ
Who is this course for?+
Founders, coaches, consultants, agency owners and salespeople who sell offers between £500 and £100k. If you sell anything to anyone, you'll close more after this.
How long does it take?+
Roughly 12 hours of lessons. Most students finish in 2-3 weeks at a sustainable pace; some binge it in a weekend. You have lifetime access.
Do I need a sales background?+
No. The course assumes zero prior sales training and builds from mindset upwards. If you've sold before, you'll fill in the gaps you didn't know you had.
Is there a guarantee?+
Yes — 14-day satisfaction guarantee. Watch the first two modules. If it isn't the most useful sales training you've taken, email us for a full refund.
Will Tanya actually be involved?+
On the Group Coaching tier she runs every weekly call live. On the VIP tier she works with you 1:1. On Self-Paced, she'll see you in the community.
The next sales conversation you have
could be your best one yet.
Or it could be another "let me think about it." Choose.